Resume
Work
Experience
2021 - 2024
Web Coordinator
Carnegie Endowment For International Peace
Improved user experience by implementing usability principles and design-centered approaches to optimize call-to action campaigns and email designs, resulting in significant achievement such as a 20% increase in attendance at Carnegie’s 2022 Nuclear Policy Conference.
Optimized websites, landing pages and built email marketing campaigns using HTML, CSS and basic JavaScript, achieving measured success such as a 24% increase in digital readership, and engagement in 2023.
Worked closely with social media and outreach teams to develop campaign ideas and social content promoting events, new publications, and weekly organizational updates. Ensured alignment between social media and email marketing channels to maximize impact and engagement.
Cultivated cross-functional collaboration among marketing, web development, and design teams, resulting in increased conversion rates such as a 3% enhancement in email click through rates in Q1-2024, through the execution of email list management optimization strategies, A/B testing, and the contribution to a unified digital content strategy.
2019- 2021
Web Steward & Office Assitant
Town of Chapel Hill
Spearheaded a comprehensive webpage redesign, enhancing navigation and user experience, which led to a 30% reduction in inbound customer calls and a significant increase in time on-site, demonstrating a deep understanding of user-centric design principles.
Facilitated effective communication by delivering biweekly status updates to content design and web steward teams, ensuring alignment and fostering a collaborative work environment.
Played a pivotal role in the development of a new content structure, conducted thorough content audits in adherence to Federal Plain Language Guidelines, and employed Information Architecture principles to guide web writing, contributing to a cohesive digital content strategy.
Education
Nov 2024 - Feb 2025
BrainStation | User Experience Design Certificate
Focuses on the key stages of the UX design process, including user research, design thinking, wireframing, prototyping, and usability testing.
Sep 2024 - Dec 2024
Northeastern Univeristy | Course in Usability
Coursework, including usability testing, prototyping, user research and testing, design thinking and principles, and information architecture
Mar 2020 - Aug 2020
Wake Tech Community College | Course in Web Dev I
Coursework focused on topics such as HTML/CSS, basic JavaScript, and FTP fundamentals.
Aug 2012 -
Jun 2016
Univesity of North Carolina, Pembroke | BA Political Science
Curriculum encompassing various topics, including American government, international relations, comparative politics, political theory, and public administration. I also engaged in Model UN and Student Government
Skills
& Expertise
Adobe Creative Cloud
HTML &CSS
JavaScript
Figma
Wireframing
Optimal Sort
Empathy Maps
Content Design
Marketo
Design Thinking
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Monday.com
Email Marketing
Content Management Systems
Google Analytics
SEO
Project Management Collaboration
Mobile-first Design
Moderated Usability Test​
Card Sort
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