I'm a content manager and junior UX designer with 4 years of experience across email marketing, digital asset management, and design operations. I specialize in user research, wireframing, prototyping, and design management.
Redesigned the PackLane packaging editor experience, focusing on usability improvements identified through user research and prototyping.
Designed a seasonal promotional email and graphic for a mug store specializing in sublimation printing, encouraging customers to explore standard and custom-printed mugs during a Spring Sale.
A concept web design project exploring brand identity, layout, and content structure for a coffee-focused experience.
I'm a content manager with 4 years of experience in email marketing, digital asset management, and design operations — now training as a junior UX designer focused on research, wireframing, and prototyping.
I enjoy bridging the gap between content and design, making sure the words and the experience work together.
Figma
Canva
Photoshop
Balsamiq
Mailchimp
Marketo Engage
User Interviews
Card Sort
User Feedback
Slack
Monday.com
View my writing samples here:
Achieved a 3% CTR lift in Q1 2024 by owning full email campaign production in Marketo, from development and QA through deployment and post-send analysis, leveraging A/B testing and personalization strategies.
Grew content subscriptions 24% in 2023 by optimizing SEO across web properties using GA4, Google Search Console, and Hotjar, while enforcing content discoverability standards.